Do you want to know how you can reduce abandoned carts and recover lost sales on your website? In this post, I will reveal 5 simple ways you can effortlessly win back your lost customers.
We all know how frustrating it is when visitors spend time on our website and decide to make a purchase, only to abandon their cart.
Abandoned checkouts are an inevitable aspect of selling online.
As a business owner, it’s your job to understand what is contributing to your rate of abandoned checkouts and address it to improve the performance of your website.
It’s also important to understand that just because someone has abandoned their cart, doesn’t mean you have lost the sale!
Why?
Because when a potential customer adds a product to their cart, they have shown a buying intent and made a mini commitment.
There are various reasons why people abandon their carts but here are 5 of the most common reasons and how to tackle them.
- High shipping/delivery costs.
Solution 1: Include shipping/delivery costs in the cost of your product and offer free shipping!
Nothing frustrates online shoppers more than finding a shipping or delivery charge added to their total cost. Research has shown that people would rather pay slightly more for a product than pay for shipping costs!
Solution 2: If this is not possible, let customers know of any additional charges up front, for example, on the product page. This ensures no surprises are waiting for them at the checkout.
- Forced account creation.
Solution: Allow customers to checkout as a guest.
Forcing customers to create an account to make a purchase adds another step in the process and deters them from checking out. Give your customers the option of checking out as a guest.
- Lack of trust.
Solution: Put payment logos on the checkout page.
Payment logos that your website visitors are familiar with such as VISA and Mastercard, put people at ease when handing over their card details. Often store owners only add them to the product page but they should also be added to the checkout page.
- Long, complicated checkout process.
Solution: Make the checkout process quick and easy.
A long, complicated checkout process is one of the main reasons people abandon their carts. Every added step and form field makes it more difficult for them to make a purchase. Make the process as simple as possible by reducing steps and minimising data entry.
- Not enough payment options.
Solution: Include as many payment options as possible.
Customers like to checkout using their preferred payment method. The fewer options available the more likely they will abandon their cart.
Implement an abandoned cart email sequence.
By implementing an effective abandoned cart email sequence, you can recover up to 25% of sales. The best thing is that once set up, it runs on automation whilst you continue with your work.
You can recover sales in your sleep!
Bonus tip!
Make your website mobile friendly. With an increasing number of people shopping from their mobile phones, poor mobile designs will fail to capture sales and contribute to your rate of abandoned carts. Making your online store mobile-friendly should be a priority to give all users a great online experience with your business.
Conclusion
Abandoned carts are an inevitable part of selling online but remember, just because someone has abandoned their cart, doesn’t mean you have lost the sale!
- Implement the 5 steps given here to start seeing a reduction of abandoned carts.
- Implement an abandoned cart email sequence to recover lost sales.
- Make your website mobile friendly.
My Web Design services include hacks such as abandoned cart email sequence to make sure your website makes the most sales possible. If you would like to find out more, click here to book a call and let's talk!