Are you a small business relying solely on social media to sell your products and services? It may seem like a convenient solution, but in this blog post I will show you how a website can be make or break for generating more sales in your business.
With the rise of social media, starting a business from the comfort of your home is easier than ever. While social media can be a great way to reach new customers and build a following, it’s only one part of your marketing strategy. A good marketing strategy comprises of many different components, one of them being a website.
A website is a hub where all your online activities take place, from showcasing your products to processing transactions, controlling inventory, and providing customer service. And more importantly, it is the first place people will look when they want to know more about your business!
More and more customers are shopping online and if your competitors are online, so should you!
Here are some of the top reasons your small business needs a website:
Ownership and Control
One of the biggest advantages of having a website is that you own and control it. With a website, you have complete control over the look and feel, the content, and the customer experience. On social media, you're at the mercy of the platform's algorithms and rules, which can change at any time. With a website, you have the power to make changes and updates whenever you see fit, without having to worry about the limitations imposed by social media platforms.
Branding and Professionalism
Having a website gives your business a professional look and feel. A well-designed website can help establish your business as the go-to brand and create a memorable impression on your customers. On social media, you're limited by the platform's design and functionality, which can make it difficult to stand out from the crowd. With a website, you have the ability to create a design that reflects your brand and sets you apart from your competition.
Direct Sales
With a website, you can sell your products directly to your customers 24 hours a day, 7 days a week. You can direct your customers to your website which takes care of all the sales and promotional work whilst you sleep! This eliminates the need for selling through direct messages and gives you complete control over the customer experience. Automating your sales process not only saves you time but ensures you never miss a sales opportunity.
Credibility
Having a website is key to establishing trust and credibility in your business. Without a website, your potential customers may perceive your business as less professional or even question the legitimacy of your business. With a website, you can also compete with larger businesses by providing a level playing field in terms of online presence and accessibility, further helping you establish trust and credibility for your business.
Improve Customer Experience
A well-designed website will provide customers with information about your products or services, as well as contact information, hours of operation, and frequently asked questions. This not only gives your customers a professional online experience with your business but helps them find useful information at the click of a button without the need to contact you. This in turn saves you precious time and energy that can be better spent on other areas of your business such as planning and promotion. Less distractions mean you can be more productive and scale your business.
Wider Audience
A website can help your small business reach a wider audience and attract new customers who may not have otherwise found you. You can get free traffic from Google and platforms such as Pinterest. And if you have a good SEO strategy in place that includes keywords and phrases your ideal customer is searching for in your content, then over time your organic reach will grow and bring in new customers.
Data and Analytics
One of the most important aspects of running a business is understanding your customers and knowing what's working and what's not. A website is an amazing market research tool you have at your fingertips. You have access to a wealth of data and analytics that can help you make informed decisions about your business. Social media insights and analytics are very limited in comparison.
Conclusion
While social media can be a great tool for your small business, it’s only one part of your marketing strategy. A website is the centrepiece of your online presence. It serves as the central hub where you can showcase your products and services, provide information about your brand, and reach a wider audience. It is your opportunity to compete with larger businesses and stand out from the competition, helping to establish trust and credibility for your brand.
More importantly, a website is a platform that you own giving you complete control over the look and feel of your brand online, access to data and analytics, and the ability to sell your products directly to your customers. When potential customers can buy directly from your website it offers a professional and convenient customer experience whilst saving you time that can be better spent on growing your business. It also ensures you never miss a sales opportunity as many customers prefer not to send messages on social media just to get the product they want. In conclusion, a website eliminates the limitations imposed by social media platforms and will give your small business the power to grow, compete and succeed.
Imagine how easy life could be if you put your sales on autopilot! Click here to book a call and let's talk!